Three LinkedIn company page updates


Three LinkedIn company page updates

LinkedIn company pages provide companies, organisations, and institutions with an individual account on the platform. LinkedIn members can find and connect with respective companies and learn more about them. In addition, companies can use their pages to showcase their brand, products or services, and career opportunities.

LinkedIn is continually making updates to its company page offering. Here are three recent LinkedIn company page updates to be aware of.

Articles For Pages

LinkedIn’s new Articles For Pages enables companies to publish long-form content from their company page without a character count. Previously, it was only possible to share a long-form article from a personal account.

This new feature allows companies to share content with an engaged audience that might not be visiting their website.

Also, Articles For Pages provides analytics to see the people and businesses reading and interacting with the articles. This insight will help companies to learn more about their target audience.

To add an article to your company page, navigate to your company page and select “Write article”.

LinkedIn Live Events

LinkedIn is bringing LinkedIn Live and LinkedIn Events together to create a more seamless experience. The new product is called LinkedIn Live Events and combines live streaming with event planning.

LinkedIn says that starting November 2021, it’ll be gradually rolling out access to the following features:

  • If you’re eligible to host your event using LinkedIn Live, you will be able to choose LinkedIn Live in the event format dropdown when you start creating an event on LinkedIn. This live event will automatically show up in the streaming tool of your choice (preferred partners only, including Streamyard, Restream, Socialive, Vimeo and Switcher). Similarly, when you schedule a LinkedIn Live event from one of our preferred partners, it will automatically show up on your LinkedIn Page or feed.
  • If you are hosting from your LinkedIn Page, easily add a registration form with up to six fields to your Live Event when you create it on LinkedIn. This gates your event and collects attendee registrations before, during and after the show.
  • Your Live Event will now look and behave like any LinkedIn Feed post and get the same reach and discovery benefits.

LinkedIn plans to release further updates to make LinkedIn Live Events easier to use.

Compare your LinkedIn Page to your competitors

Now you can see how your company page compares to  the competition via customisable competitor analytics in your LinkedIn Page Analytics Tab. You can add up to nine of your competitors to benchmark their LinkedIn Page performance. This new feature allows you to track and compare their follower growth and organic content performance with yours.

Navigate to your company page, select the dropdown arrow under “Analytics”, and click “Competitors” to view the analytics. From there, you can choose which competitors you want to compare against.

LinkedIn says that these performance metrics are just the start. Soon, they plan to add more metrics, such as engagement rate, to help you adapt your content strategy in a meaningful way.