If you're a small business owner, you might be wondering what the benefits of blogging are. You're probably already short on time, so why spend it blogging?
I've been blogging since 2010, and you'll find over 400 blogs on this website! And the reason I keep it up is because of the benefits of blogging.
Here are five benefits of blogging for your small business
1. Improve your search engine optimisation (SEO)
Blogging is brilliant for SEO. Each blog is a page of new content on your website, allowing you to use keywords pertinent to your business. And provide more relevant pages for Google to index and search against. Also, the search engines favour websites that are up to date and regularly add fresh content. So, blog regularly, and your website will come higher in the search rankings than out of date competitor websites.
If you operate in a highly competitive marketplace, you might not have the budget to compete against the big boys when it comes to paid search advertising. So anything you can do to improve your organic listings is beneficial.
2. Drive inbound leads to your website
Potential customers might be searching for advice or guidance and come across your blog. By providing helpful and relevant information in your blog, they'll develop trust in your business, and when they're ready to buy, you'll be the first port of call.
3. Create an excellent first impression
What message does it send to potential customers when the last news item or blog is several months out of date? New content shows that you are active in your business and creates a positive first impression to new or returning visitors. It may also encourage visitors to keep coming back to your website, keeping your brand name regularly in front of them.
4. Demonstrate your expertise
Sharing your knowledge via your blog will position your small business as an expert in your field. Being seen as an industry will give your customers confidence in your brand. You can use your blog to provide tips, advice, and perspective on things in your industry.
5. Bring your brand to life
You can use your small business blog to expand your main website content and bring some personality to your company. As well as sharing expertise and knowledge, you can show what goes on behind the scenes, for example.
As you can see, there are many benefits of blogging, so it's worth the effort. If you don't have the time or the inclination to blog, I can help with this. As well as blogging on my website, I also write blogs for my clients. If you'd like to know more, please get in touch.