New product promotion

The client

Bitpod is an Exeter-based online video marketing company, working with a wide variety of clients to produce the perfect video solution for online use.

The challenge

Bitpod engaged me to help them launch and promote “OnScreen”, their new regular video production service.

The solution

I undertook a two-stage approach.

Stage One

Researched the market and developed a 12-month marketing plan including recommendations on branding, pricing and specific marketing activities.

Stage Two

Undertook a specific marketing campaign – a targeted direct mail campaign to a select group of businesses, which included:

  • Researching and developing the target mailing list.
  • Drafting the direct mail piece.
  • Telemarketing follow up.
  • Advising on future engagement with the direct mail recipients.


  • A clear, focused and achievable 12-month marketing plan to promote the service and secure new clients in the most effective way.
  • 50% success rate: 16 positive leads generated from 30 businesses.

Client Comment

"Straight Marketing provided us with a marketing audit, competitor research and advice on the overall marketing strategy of our new video service. Although it is early days in terms of results, the number of leads generated so far are very promising. The service we received was professional, friendly and knowledgeable.

We were very impressed with the depth of research and the speed that everything moved at. If you need an in-depth and no-nonsense approach to your marketing – I would recommend talking to Straight Marketing."

Alex Wren, Director

Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon

01395 901116
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