After assisting with a review of Christopher Piper Wine's marketing strategy and a subsequent brand refresh, the wine retailer wanted to raise its profile.
The key objective was to demonstrate Christopher Piper Wines’ heritage and authority to its target market, which is a tricky market to reach.
We agreed upon a PR campaign with the aim of gaining visibility amongst its target market by securing editorial coverage in three key target press.
"We approached Straight Marketing in 2015 as we felt our business needed help with marketing. Alison Jobson was thoroughly professional from the start and really helped us focus on identifying the key message we wanted to deliver. Since we engaged Straight Marketing our company has had tremendous success in securing good and above all relevant exposure in our key markets. We have no hesitation in recommending them."