Durisol UK

New website project

The client

Based in South Wales, Durisol UK is a British manufacturer of an insulated concrete formwork (ICF) unit, used for residential and commercial building projects. I was appointed as their outsourced marketing manager in 2016 and worked with them for six years until the company was put up for sale.

The challenge

The Durisol website wasn’t working for them regarding generating enquiries, and overall it was cluttered, not intuitive to navigate and was visually underwhelming.

The solution

I recommended that Durisol redevelop their website and then acted as the project manager. My work on this new website project included:

  • Preparing a brief for the website redesign and helping Durisol to appoint a web design agency.
  • Reviewing the existing website and drawing up a revised site map.
  • Acting as the liaison between the web design agency and Durisol throughout the entire process.
  • Writing the content for the new website (including blog posts) and sourcing images.
  • Drafting case studies.
  • Project managing the process, right through to the website going live.


  • The new website went live in May 2017.
  • The website redevelopment project ran to time with minimal input from Durisol.
  • The new website is clear, easy to navigate and is already generating new enquiries from prospective customers.

Client Comment

"Straight Marketing’s input was invaluable in our new website development project. Alison took control of the entire project on our behalf and managed it from initial brief through to the site going live. She took the burden away from us and kept the project moving. We couldn’t have done it without her support.

We love our new website and are looking forward to continuing to work with Straight Marketing to develop our website and marketing further."

Derek Atkins, Development Manager

Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon

01395 901116

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