Based in South Wales, Durisol UK is a British manufacturer of an insulated concrete formwork (ICF) unit, used for residential and commercial building projects. I was appointed as their outsourced marketing manager in 2016 and worked with them for six years until the company was put up for sale.
The Durisol website wasn’t working for them regarding generating enquiries, and overall it was cluttered, not intuitive to navigate and was visually underwhelming.
I recommended that Durisol redevelop their website and then acted as the project manager. My work on this new website project included:
"Straight Marketing’s input was invaluable in our new website development project. Alison took control of the entire project on our behalf and managed it from initial brief through to the site going live. She took the burden away from us and kept the project moving. We couldn’t have done it without her support.
We love our new website and are looking forward to continuing to work with Straight Marketing to develop our website and marketing further."
