Based in Barnstaple, North Devon Homes (NDH) is a provider of affordable homes to the local community. Following its conversion from a housing association to a registered charity NDH were seeking a marketing agency to refresh its brand image.
Following a competitive pitch process we were appointed to deliver the project.
In addition to the NDH brand there were also three ‘sub-brands’ that needed to be considered, namely:
I undertook a brand audit exercise to understand the essence of the NHD brand and see how it fitted into its market place. This involved:
Following this process I were able to provide a brand report summarising my key findings, which included:
"Alison and Emma were extremely professional and easy to work with throughout the project. We liked how they were honest and direct in their approach where necessary, which was really useful in helping us to keep focus when things were getting a little bit confused internally. Overall we are very pleased with the end result and our new logos."
