@One Wellness

Marketing strategy and plan

The client

@one wellness is a wellness and fitness practice based in East Devon that provides a range of physical, mental and nutritional resources to people wanting to enjoy wellness.

The challenge

As a relatively new start-up business, @one wellness required assistance with profile raising and securing new clients.

The solution

My involvement included:

  • Preparing a 12-month marketing plan that included a comprehensive review of the market place, advice on pricing and positioning, recommended marketing activities with costings and a timeline.
  • Recommending and developing appropriate marketing materials - e.g. an A5 flyer for distribution in targeted, local retail outlets.
  • Preparing content for the new website which was search engine optimisation friendly and appealing to the target market.
  • Securing a double-page editorial spread in Exeter Living magazine, which resulted in several new client enquiries.


  • A clear, structured 12-month marketing action plan that ensured marketing efforts were directed in the most effective way to achieve maximum return on investment.
  • A doubling of new clients and new client enquiries.

Client Comment

"I met Alison from Straight Marketing at a local networking event and after preliminary discussions asked her to prepare a marketing strategy for my wellness business. The marketing strategy resulted in a doubling of new clients over previous months. I found Alison professional, proactive and fun to work with and have been impressed and pleased with the process, the finished marketing plan and its initial results."

Rob Deere, Managing Director

Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon

01395 901116

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