Select Dental

Marketing campaign

The client

Select Dental is a private dental and denture practice based in Exmouth Devon.

The challenge

I was engaged by Select Dental to run a short-term campaign to help raise awareness of the practice and increase its customer base.

The solution

I recommended a short-term (one month) promotional offer for new dental patients, which was promoted as follows:

  • A new, eye-catching advert was designed and placed in the local press, weekly throughout the month.
  • A poster advertising the offer was designed and printed for the dental practice window and pavement sign.
  • The offer was promoted on social media.
  • I sourced a toothpaste costume and one of the dental practice staff dressed in it and joined in the Exmouth carnival, handing out free goody bags containing a specially designed flyer advertising the offer and some dental goodies.

Outcome

  • 47 new dental patients registered with Select Dental during the promotional period.
  • Several of the new patients underwent further treatment following their initial examination.

Client Comment

"We were delighted with the marketing campaign that Straight Marketing devised and managed for us. As a result of their campaign, 47 new private patients signed up to our dental practice in one month, which was way beyond our expectations and has paid for itself many times over."

Robert Gosling, Managing Director and Clinical Dental Technician

Contact
Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon
EX8 2DE

01395 901116

info@straightmarketing.co.uk
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