Viva Violins is a violin making and restoration business run by Rebecca Houghton, a luthier and the stringed instrument expert on the BBC’s The Repair Shop.
Rebecca contacted me as she wanted help to market and generate sales of her book, “The Essential Handbook - For Violinists, Violists and Fiddle Players”.
I recommended undertaking a direct mail campaign to a targeted list of music shops and niche book stores. I prepared a covering letter and sent this with a copy of the book to 50 shops. My telemarketing associate followed up each letter with a telephone call the following week.
We ran the campaign over four weeks to allow Rebecca time to deal with any order enquiries.
"Straight Marketing worked with me to promote my book and I have had excellent results from the campaign. It was run extremely efficiently and the results were very easy to understand with book sales and any further action needed being clearly communicated to me. I would highly recommend them for any marketing you might require."
