We provide a marketing strategy and planning service to help clients determine where to focus their marketing efforts. We can provide this as a one-off project or complete this at the outset of a longer-term outsourced marketing department relationship.
If you’d like to be actively involved in shaping your marketing strategy and marketing activity we also provide a strategy and marketing planning workshop. This is a half-day session carried out at your offices where we work through a structured agenda to create an outline marketing plan for your business.
Your strategy and marketing plan is a 12-month plan of action which will ensure that your marketing efforts are directed in the best possible way to achieve maximum return on investment.
How does the strategy and marketing planning process work?
Our approach to strategy and marketing planning is a four-stage process:
An initial meeting with you to complete a comprehensive Marketing Audit (a review of the current position and desired outcomes). We provide you with a questionnaire in advance of the meeting.
We will take the information from the marketing audit and go away and complete the marketing plan. This process will include some marketing research.
We have a follow up meeting with you to review the marketing plan and answer any questions. Following that meeting we will make any necessary adjustments to the plan.
We will book a post-plan meeting with you 3 months after completion of the plan to answer any additional queries that may have arisen, see how things are going and find out if you require any additional support.
Your marketing plan
Your plan will include:
Marketing Planning Workshop
A half-day session to develop an outline marketing plan for your business