Our top 3 essential tips for your website development in 2015:
1. Mobile responsive
2015 is the year when mobile search is set to overtake desktop search. If your website isn’t mobile friendly you risk lower search engine rankings and losing potential customers before they’ve even clicked beyond the home page.
Good quality content is still the main factor influencing search engine rankings. Keep your website regularly updated with good quality, useful content (e.g. blogs, white papers, videos, ebooks) and share it via social media.
3. Incorporate video
Consumers are 64-85% more likely to make a purchase after watching a product video and video now appears in 70% of the top 100 search results listings. Improve your website conversion rate and search engine rankings with great video content.