DIY SEO is there such a thing? SEO (Search engine optimisation) is one of those dark arts, or so the SEO practitioners would like us to believe! We think it does pay to consult the experts as SEO is an ever-changing beast but if you haven’t got the budget there is plenty you can do for yourself.
8 DIY SEO Tips
Easy SEO tactics that you can do yourself to boost your search engine rankings.
Identify your keywords
Use the Google Keyword Planner tool to find out what your customers are searching for and the keywords you should use in your website content. Try and identify relevant ‘long-tail’ keywords – phrases that are more than a 2-3 words long. Long-tail keywords are easier to rank for as they are less competitive and drive better quality traffic to your website.
Perform on-page optimisation
Include your keywords on your pages – in the title, the body and the page URL. Try and use a different keyword on each page so the pages don’t compete with each other and confuse the search engines.
Improve the page load speed
Websites that are slow to load are irritating to the visitor so appear much lower ranking in search results. The Google Page Speed Tool will check your page speed and recommend ways to improve it. Often this can simply be a case of reducing the image sizes.
Regularly check your website page load speed and take remedial action as necessary.
Publish and share content
Google loves websites that regularly publish and share good quality content. The easiest way to do this is through a blog. You can use your keywords in your blog posts and answer customer questions through your blog. Many of your potential customers will begin their search with a question so this is a good way to direct them to your website.
Commit to blogging 2-4 times a month at least. We’ve written lots of blogs on blogging which are grouped here if you need some help: ‘All you need to know about blogging.’
You can also contact experts in your field and ask them to guest post on their blog. This will build quality links as well as reach out to a new audience.
As more people use their mobile devices over desktop and laptop computers for search it is imperative that your website is mobile responsive. Google recently changed their search ranking algorithm to reward those sites that are mobile-friendly and penalise those that aren’t.
You can use the Google Mobile Friendly Test tool to see how mobile-friendly your website is.
If you need some help with this read our blog: How do I make my site mobile friendly?.
Create a Google+ page for your business and encourage customers to leave reviews on it. This will increase your rankings as well as provide reassurance to potential customers.
Be active on social media networks
Actively engage in relevant social media networks and link people back to your website. This does not directly impact on your search ranking but it will help build up the domain authority of your website, which has a positive knock-on effect on SEO.
Create local listings in online directories
Create a company listing with your web link in relevant local online directories, for example, Scoot and Yellow Pages. This directory provided by Moz is a good place to find relevant local directories.
Add your business to Google My Business. The map and companies that appear before the links in Google searches are from Google My Business.
All these DIY SEO tips are free but they will require some time and effort. However, if you can invest the time your business will reap the rewards. Contact us if you need any help with your SEO and digital marketing.