Social media confession

My social media confession

I was chatting with a friend at the weekend (she works in digital marketing) and I commented that “I’m rubbish at social media”. She replied, “Yes you are.”

For my remark to be affirmed by someone who would never say, no matter how true, “Yes, your bum does look big in that” means I’m truly diabolical at social media.

Ever since setting up Straight Marketing I have battled with my presence on social media. I know I need to engage, not least because I run a marketing agency and need to ‘walk the talk’, but I’ve never really wanted to. It’s just not me! I don’t even bother with social media on a personal level.

If I’m not out and about meeting with clients I’ve got my head down focusing on a strategy or working on some copy or campaign ideas. I don’t want to be constantly disrupting my flow to dip in and out of social media. Yes, I could schedule (if I had the enthusiasm) but we all know that’s not how you’re supposed to work social media.

I’ll readily admit I’m embarrassed by my Twitter feed but I just never seem to find the time nor the inclination to tweet.

So why am I sharing my social media confession?

The point of my ramblings is to tell you that it’s OK not to be on social media. Your business won’t die a gruesome death. In fact, I often tell my clients that if they don’t have the time nor the enthusiasm for social media then it’s best not to bother. If you’re going to do it, then do it well or not at all.

There were plenty of effective marketing tools before social media came along and they are still effective today. If social media isn’t your thing then concentrate on those instead, you’ll achieve better results.

I’m not saying dismiss social media out of hand (it works very well for some industries) but consider whether your reluctant effort would be better placed directed elsewhere. If you feel social media is important for your business but don’t have the time, skills or interest then outsource it. It is totally feasible for someone outside of your business to effectively manage your social media accounts. Provided they are given a strong brief, are kept regularly updated with what’s going on in the business and have access to a decision maker, it can be delivered as if it were being run internally.

I have admitted defeat. I have handed over the responsibility of the Straight Marketing Twitter account to another team member. Phew! Watch out, you may even see some engaging tweets emanate from the account from now on.

Despite the above, we have two people in the Straight Marketing team who are just fab at social media management (they even enjoy it!). So, if like me you’d like to offload the burden please give us a call on 01395 269791.

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