South West Forum (SW Forum) is a not-for-profit organisation that supports other voluntary groups, local authorities, health agencies, universities, other public bodies and businesses to help them build strong relationships and partnerships with voluntary and community groups.
Following reductions in public spending under the coalition government South West Forum needed to rethink its business model and seek alternative revenue streams. It identified a potential consultancy service offering and required assistance to develop this offering and market it to potential customers.
I developed a marketing strategy and short-term marketing action plan to launch the new service offering. My input included:
"It was a pleasure to work with Straight Marketing. Their expertise helped us refine our ideas and shape them into a robust marketing plan that will play a key role in the success of our consultancy services over the next 12 months."
