Straight Talking

Branding tips and advice from Devon marketing consultant Straight Marketing.


Category: Branding

February 11, 2016

What is your brand personality?

Plot your brand on the Brand Personality Spectrum to understand what your brand represents.
February 4, 2016

When is it time for a brand refresh?

We’re often asked “when is it a good time for a brand refresh?” Here’s our advice.
October 22, 2015

Free image sources

Here are some free image sources that you can use.
September 3, 2014

What do your marketing words convey?

Would you describe your company as cheap?
June 12, 2014

Never knowingly undersold: how solid is your brand?

Does your brand match up to my John Lewis example?
May 28, 2014

Brand names: how important is the name?

How important is the name when choosing a new name for a brand, company or product?
January 23, 2014

Renewables marketing: How can we differentiate ourselves from the competition?

Video: In renewables marketing how can companies differentiate themselves?
August 29, 2013

Are your marketing campaigns consistent with your brand and portraying the right message?

How to ensure your marketing campaigns are not gimmicky and brand damaging.
June 26, 2013

Niche Marketing Example - "Just Japanese"

What are the benefits of niche marketing?
May 15, 2013

Good marketing communication - getting the message right

A lowly pen but an example of a badly conceived marketing message.
April 12, 2013

The importance of good messaging

What message is East Devon District Council trying to convey with its new car park signage?
September 28, 2011

Never "Knowingly Undersold" - Will your positioning statement stand the test of time?

What is positioning and why is it so important to the successful marketing of a business?
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Contact
Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon
EX8 2DE

07754 375078

info@straightmarketing.co.uk
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