Straight Marketing top marketing blog posts for 2013

As we approach the end of the year we thought we’d wrap up our 2013 blogging with a round-up of our 5 most popular marketing blog posts for 2013. If you missed them the first time around, here they are again:

1. Pros and cons of sponsorship

The advantages and disadvantages of using sponsorship in your marketing mix.

Not only is this blog post the most read blog of 2013 but is the 6th most visited page on our website!

2. The importance of good messaging

A blog post inspired by some confusing car park signage erected East Devon District Council.

The signs are still up!

3. Why should you enter business awards?

The benefits to be gained by entering business awards.

We were shortlisted for a business award in 2013 and picked up a client as a result.

4. The Royal baby marketing machine 

Posted in the lead up to the birth of the Royal baby this blog highlighted some examples of UK brands that used the imminent birth for their marketing campaigns.

This blog post lead to a live BBC Radio Devon interview!

5. Content marketing strategy 

A step-by-step guide to developing a content marketing strategy. Extremely important for getting good Google rankings.

Our Google rankings are pretty good for our main keywords and we attribute this to our regular blogging strategy.

We hope you have enjoyed reading our marketing blog posts this year. Stay with us for more marketing blog posts in 2014.

Happy New Year and thank you for reading.