For your print advertising to be effective your adverts need to create an impact. You need to stand out from the crowd and grab attention, here's how.
How to create an effective advert:
Content
Remember the 5 second rule
You've got a maximum of five seconds to communicate your message and your branding so lead with your key message.
Keep your message simple
Stick to one message and make it clear. Remember that adverts tend to be scanned not read.
Keep the copy short
The longer the copy, the less likely it is to be read. Stick to a maximum of four to five sentences/bullet points.
Call to action
Include a clear call to action to lead your audience to take the next step.
Design
Make it visual
Adverts that are image led stand out better and look more appealing. The main visual should be relevant to the copy and the product/sevioce being advertised. A main visual placed at the top or left side of the advert engages readers by leading them through the advert.
Make it personable
Create an emotional connection by using images of people or something your audience can identify with.
Be surprising
Make your advert memorable by trying something funny, cute or surprising - avoid being predictable.
Use colour
Colour adverts are more visually attractive and noticeable than black and white.
Show your brand
Ensure your brand is clearly visible and recognisable.
Be consistent
All your adverts should have a consistent look and feel so that they are instantly recognisable and reinforce your brand.
Advertising can be a powerful tool to raise brand awareness and communicate with your target audience. Following these simple tips will help ensure your advert has impact and your investment pays off.
Here is an example of a recent advertising campaign that we devised for our legal client, which ticks all the boxes!